Blog | Video Production Company : 8K What’s All The Fuss About?

19

Jul
2013

Video Production Company : 8K What’s All The Fuss About?

I’m sat here listening to the classic album ‘Labyrinth Soundtrack – David Bowie’ wondering if I ever really understand why a pop star of that magnitude needed to nick a baby. Anyway, down to business, I recently read on one of my favourite websites for all things video; Doddle that by 2016 8K will be common place. This baffles my tiny little brain box as I’ve still not had a chance to shoot in 4K. For those who don’t have a clue what I’m talking about, the current ‘norm’ for a video production company is to shoot in 1080p which is high definition 2K so 4K is essentially twice the size, meaning 8K is 4 times the size of normal HD. Massive. Here is a little picture to help you understand. uhdtv-1024x576

There are drawbacks to shooting this format, biggest being the file sizes are larger than The Rock’s arms.If you’re a small video production company you can’t afford to be offloading every 5 minutes. There are ways around this and with the availability of Magic Lantern’s firmware updates it is becoming ever easier to shoot RAW on DSLR’s like the Canon 5D MK III. So, is it worth shooting in RAW? Probably, yes, with the pace that technology is moving I doubt it’ll be more than 10 years before consumer and professional filmmaking products are that far apart. Take, for example, the Mōvi, the shots achievable on that are going to revolutionise video production for years to come. Are we seeing a change in video production as we know it? Ask The Rock.

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